At Sony Biotechnology, flow cytometry and imaging products reflect full commitment to produce and support high quality, innovative products to support advanced biomedical research. The innovative approaches and technical know-how that has been incorporated into the product platforms has been recognized in patents as well as numerous technology and design awards. For example, to improve stability, Sony’s systems allow direct monitoring of particle flow status using technology originally developed for the Blu-ray disk that delivers error free performance while operating at very high speed. In conventional flow cytometers, this accuracy largely depends on skillful operators. To deliver very low noise electronics, the systems incorporate technologies that have brought pure, true sound to music. This Sony know-how reduces signal noise from the electric circuit currents to achieve very low noise electronics so that rogue signal noise does not get in the way of delivering accurate results to scientists. Importantly, these innovations also come from looking beyond the conventional made possible by constant sensing and deep study of advanced technologies for superior solutions to customer challenges. Sony’s use of microfluidics and spectral analysis are two examples of this innovative approach to product design and development.